Adam Auer to become the new President and CEO of the Cement Association of Canada

January 6, 2022. The Cement Association of Canada (CAC) has announced the retirement of long-time President and CEO Michael McSweeney and the appointment of Adam Auer, current CAC Vice President of Environment and Sustainability, as the new President and CEO, effective April 1st, 2022.

Since he joined the CAC in 2012, Adam has worked tirelessly with McSweeney and others in the association across Canada to promote and enhance concrete’s contribution to sustainability.

Together they worked with government, industry, environmental and other civil society groups to promote and enhance concrete’s contribution to innovative approaches to climate change mitigation and adaptation.

“Michael transformed the CAC into a leading trade association focused on positioning Canada’s cement industry as a global leader in the fight against climate change, said CAC Chair Marie Glenn. “

“We are delighted Adam Auer has accepted the role of President and CEO of the Cement Association of Canada at this pivotal moment in our sector’s history,” she added.

”Adam brings a wealth of experience and knowledge to this challenge, and we are tremendously excited to have Adam’s leadership in helping us to realize this ambition,” said Glenn.

“Adam is no stranger to the Pacific Northwest Building Resilience Coalition (PNBRC)”, said William Larson, Chair of the PNBRC Board of Directors. “He has worked closely with the Coalition to mobilize government, industry, environmental and other civil society groups to recognize the importance of cement and concrete in creating a more resilient future,” added Larson.

Auer is one of a group of international leaders in the cement and concrete sectors featured in a soon-to-be-released series of videos assembled by PNBRC in partnership with the Pacific Northwest Economic Region, PNWER. These videos will help governments and other stakeholders to recognize the importance of cement and concrete in today’s economy as well as providing environmental benefits to permanent carbon sequestration.

“As the manufacturers of the world’s second most consumed material after water, the industry shares a responsibility to find solutions to the challenges of climate change, sustainable construction, and the circular economy,” said Auer.

“I couldn’t be more excited to collaborate with our members, allies, partners and all level of government to help deepen the cement and concrete sector’s leadership in Canada’s clean economy transition and in building a thriving, innovative and net-zero future.”

Adam has over twenty years of experience as a sustainability professional working with public, private and non-profit institutions. Before joining the CAC in 2012, Adam managed Environment Canada’s Corporate Environmental Innovation initiative – a multi-stakeholder program to promote the business and financial case for corporate environmental leadership and the link between sustainability and an innovative and competitive economy.