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Concrete suppliers can extend their reach of sales and promotion of cement-based paving materials through collaborations with concrete contractors and engineers. These partnerships have proven to be successful when efforts have been made to communicate more effectively and make sales calls together. This session will review how to be more successful at paving promotion by forming the right partnerships.
Learning Objectives
• Discover how concrete parking lot boot camps can increase revenue.
• Demonstrate the steps required to increase market share in your area.
• Review examples of successful promotion efforts.
Who Should Attend?
Concrete Suppliers, Concrete Contractors, Product Manufacturers
Instructors
Brian Killingsworth, PE, Executive Vice President, Local Paving, NRMCA
Jon Hansen, Senior Vice President, Local Paving, NRMCA
