Tuesday, May 12, 2 – 3 p.m. Eastern
Understanding the Guide to Concrete Overlays of Asphalt Parking Lots
All concrete industry personnel are responsible for promoting concrete as a durable and versatile paving material. Actively conducting sales, marketing, and promotion has proven to increase bottom line profits for all product suppliers in the concrete supply chain. This session will cover the publication entitled the Guide to Concrete Overlays of Asphalt Parking Lots and provide promoters with the tools needed to sell concrete overlays and increase market share.
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SEE ALSO
Tuesday, May 19, 2 – 3 p.m. Eastern
Overview of Guide to Concrete Trails
Recently, the Guide to Concrete Trails by the National Concrete Pavement Technology Center was published to provide guidance for design and construction of paved concrete recreational trails, including those for biking, running, and walking, and of other pathways such as cart paths on golf courses. This session will review the guide with an emphasis towards how to use the guide to promote concrete trails.
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Tuesday, May 26, 2 – 3 p.m. Eastern
Partnering With Contractors & Engineers For Pursuit Of Paving Projects
Concrete suppliers can extend their reach of sales and promotion of cement based paving materials through collaborations with concrete contractors and engineers. These partnerships have proven to be successful when efforts have been made to communicate more effectively and make sales calls together. This session will review how to be more successful at paving promotion by forming the right partnerships.